“NO HIGHER GOAL THAN YOUR PEACE OF MIND”
WHAT WE STAND FOR IS SIMPLE. YOU
Welcome to Ascendant Capital Management (Ascendant), a full-service, independent Registered Investment Advisory firm (RIA). We have no parent company affiliation, nor do we have any pressure to sell proprietary products or services not aligned with your interests. Many financial advisors carry the ‘broker-dealer’ designation, which brandishes a disclaimer from the SEC that their recommendations need only comply with the standard of suitability – one not always consistent with your best interest. As an RIA, Ascendant adheres to the much higher fiduciary standard, which imposes a duty of care and loyalty and means that recommendations “must be in the best interest of the client and come before the interests of the advisor.
We start by focusing on your long-term goals and priorities along with your current situation and challenges. We then develop and implement a strategy to help you achieve your objectives, while keeping you informed and involved along the way. We accomplish this through the following stages:
We listen to your story. During this stage, we assess your situation as well as your long-term goals and concerns. We talk about investing philosophy, approach and process. We make sure we are on the same page concerning expectations and goals, as we start on our journey together.
We then develop a game plan that aligns your goals with a strategy to get there. This may involve determining a suitable investment portfolio, measures to minimize risk as well as the establishment of a plan that will serve as a financial “roadmap” to achieving mid and long-term goals.
After a strategy is implemented, we advise and coach you all along the way. We communicate with you regularly to ensure peace of mind that you are on a sound path forward. Should circumstances or your situation change, we are there for you to provide guidance and advice at every turn.
As we move forward, we attend to the progress of your entire financial situation. Throughout the entire process, we are available for you. We keep you informed, rebalance your investment portfolio, and make adjustments where needed to ensure your plan is up to date and properly managed.
Richard spent the first 20 years of his career in corporate finance at Fortune 500 companies such as Sony Pictures and Unocal. During his experiences there, Richard advised executive management on numerous strategic and capital investment initiatives that led to significant increases in profitability and shareholder value. Yet despite success in the corporate world, Richard ultimately felt that assisting people achieve their long-term dreams would be a far more fulfilling career. With that in mind, he eventually dedicated himself full-time to personal financial advisory services and has committed to building a practice based on principles of professionalism, competence and trust. His prior qualifications and Professional Background provide an ideal foundation that provides the highest level of informed financial and investment advice. Richard graduated from UCLA with a BA in Economics and then earned an MBA in Finance from the USC Marshall School of Business. Additionally, he has been a CPA since 1995 and is also a CFA Level III Candidate. Richard has been married to his wife Judy for 16 years and they have two kids, Jacob and Hailey. Richard’s favorite pastimes include surfing, travel and spending time in the company of family and close friends.
Inspiration for helping individuals and making an impact of people’s lives comes from Richard’s father, Sejin Moon who overcame many challenges throughout his life. “Sage” as his friends knew him, was one of those people you could count on as a friend and counselor no matter what the situation was. Richard’s father tirelessly cared for people and enriched the lives of everyone around him. It is this dedication, work ethic and personal attentive care that Richard draws his inspiration from.
RICHARD MOON (CRD# 6025120)
Principal Investment Advisor
An experienced, competent and trustworthy professional who will understand your objectives and then develop a strategy to help you achieve them.
— No higher goal than your peace of mind —
Whether your needs involve other matters such as legal, tax or accounting matters, Our goal is ensure a comprehensive solution that puts you on a path toward financial prosperity, security and peace of mind.
Financial Planning involves determining your long-term goals and objectives, evaluating your financial picture and then developing a plan to serve as your roadmap to retirement and beyond.
Service highlights include:
Investment Management involves understanding your risk and return objectives, creating a diversified portfolio to fit your long-term goals, managing your investments and keeping you informed.
Tax Planning involves evaluating your tax profile and organizational structure, identifying ways to reduce costs and then implementing a strategy to become more tax efficient and profitable.
Insurance Placement involves identifying areas of risk exposure, selecting proper insurance solutions, and putting in place the protection you need to keep you, your family and business protected.
GET IN TOUCH
TEL: (714) 706-0401
210 W. BIRCH STREET, SUITE 208
BREA, CA 92821